Penn foster 418855RR

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Problem Statement

Exam: 418855RR – INTRODUCTION TO B2B ONLINE MARKETING
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Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page
break, so be sure that you have seen the entire question and all the answers before choosing an answer.
1. Which of the following systems calculates a quality score for each of your keywords?
A. SearchWords
B. GoogleWords
C. AdWords
D. RankWords
2. Marina and Jesse are discussing business buying committees. Jesse says it’s best to appeal to the member
of the buying committee who signs the checks when purchasing your products. Marina says it’s best to
appeal to the user of the product purchased. Who is correct?
A. Only Marina is correct.
B. Neither is correct.
C. Both are correct.
D. Only Jesse is correct.
3. Rodney and Liz are discussing awareness in keyword strategy. Rodney says to build awareness keyword
strategy, establish trust and thought leadership by keeping the focus on the landing page on target with the
prospect’s search query. Liz says to build awareness keyword strategy, keep the information short and
don’t barrage the prospect with unnecessary information. Who is correct?
A. Both are correct.
B. Neither is correct.
C. Only Rodney is correct.
D. Only Liz is correct.
4. Search engines use a math-based system when searching for content to match a user’s search queries.
This system is known as
A. SERP.
B. SEO.
C. PPC.
D. SEM.
5. What does branding prepare prospective buyers for?
A. Comparative shopping
B. Website searching
C. Buying decision
D. Company awareness
6. When working on SEO, you want to get the most out of your links. What’s the best metaphor for how
Google thinks of links?
A. Like doors
B. Like tunnels
C. Like windows
D. Like roads
7. If you want to include paid search advertising to drive traffic to your website, you should look into
which of the following?
A. SEM
B. SERP
C. CRM
D. CRO
8. Santana and Tommy are discussing display advertising. Tommy says display advertising should be
targeted to your customers and prospects. Santana says that display advertising should be targeted to your
company’s website. Who is correct?
A. Only Tommy is correct.
B. Both are correct.
C. Only Santana is correct.
D. Neither is correct.
9. What is the most important thing you can do to improve your search engine rankings?
A. Develop proper links.
B. Limit searches to certain times of the day.
C. Search with brand keyword only.
D. Keep your links short.
10. Your team is discussing what type of ads to employ to increase your brand’s favorability. Which of the
following is most effective according to a 2007 eMarketing study?
A. Static
B. Rich media
C. Video
D. Image
11. Online display ads have the biggest influence in which of the following?
A. Aided awareness
B. Intent to purchase
C. Ad awareness
D. Favorability
12. When writing keywords aimed for SEO, you should write your content directed for
A. spiders.
B. algorithms.
C. bots.
D. people.
13. You know the importance of being ranked favorably by Google. Which of the following should you
check to analyze how Google rates your website?
A. PageRank
B. GoogleRate
C. WebRank
D. SiteRate
14. Geri and Elissa are discussing brands. Geri says that brands communicate the value and benefits that a
product or service provides. Elissa says that brands represent what a company is and what a company
does. Who is correct?
A. Neither is correct.
B. Only Geri is correct.
C. Only Elissa is correct.
D. Both are correct.
15. Ron and Ashley are developing media to be used in SEO. Ron says it’s best to use Flash. Ashley says
it’s best to use HTML. Who is correct?
A. Only Ashley is correct.
B. Neither is correct.
C. Only Ron is correct.
D. Both are correct.
16. Lilly and Aiden are discussing Facebook ads. Aiden says some of the best times to use Facebook in
your advertising is when you’re promoting a contest or event. Lilly says to use Facebook in advertising to
track search results. Who is correct?
A. Only Aiden is correct.
B. Only Lilly is correct.
C. Both are correct.
D. Neither is correct.
17. In your latest marketing efforts, you’re focusing on engaging viewers. All of the following are best
practices you should use except
A. building strong relationships.
B. engaging in conversation.
C. valuing popularity over relevance.
D. providing useful content.
End of exam
18. Craig and Rosalie are discussing social media advertising. Craig says that Twitter’s Promoted Accounts
product is best used to reach your audience with different targeting criteria. Rosalie says that Twitter’s
Promoted Trends is best used with B2C advertising, reaching millions of people at once. Who is correct?
A. Neither is correct.
B. Both are correct.
C. Only Craig is correct.
D. Only Rosalie is correct.
19. When thinking about your online marketing efforts, you must remember how they fit in with the typical
sales funnel. Which of the following is the narrowest part of the sales funnel?
A. Consideration
B. Customers
C. Awareness
D. Sales
20. No matter what strategy you take when you work on your online marketing campaigns, you must
remember the core of any business is
A. personalization.
B. recognition.
C. trust.
D. respect.

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Please feel free to send us your queries at: support@iqrajavaid.com
Note: In case if your problem statement is updated, please donot hesitate us and send it to us at support@iqrajavaid.com. We would surely like to help you in this regard.

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