418855RR – INTRODUCTION TO B2B ONLINE MARKETING (100% SCORE) – Instant delivery

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Problem Statement

Student ID: 21692949
Exam: 418855RR – INTRODUCTION TO B2B ONLINE MARKETING
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Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page
break, so be sure that you have seen the entire question and all the answers before choosing an answer.
1. Rodney and Liz are discussing awareness in keyword strategy. Rodney says to build awareness keyword
strategy, establish trust and thought leadership by keeping the focus on the landing page on target with the
prospect’s search query. Liz says to build awareness keyword strategy, keep the information short and
don’t barrage the prospect with unnecessary information. Who is correct?
A. Only Liz is correct.
B. Neither is correct.
C. Only Rodney is correct.
D. Both are correct.
2. Craig and Rosalie are discussing social media advertising. Craig says that Twitter’s Promoted Accounts
product is best used to reach your audience with different targeting criteria. Rosalie says that Twitter’s
Promoted Trends is best used with B2C advertising, reaching millions of people at once. Who is correct?
A. Neither is correct.
B. Both are correct.
C. Only Craig is correct.
D. Only Rosalie is correct.
3. What is the most important thing you can do to improve your search engine rankings?
A. Develop proper links.
B. Limit searches to certain times of the day.
C. Search with brand keyword only.
D. Keep your links short.
4. Marina and Jesse are discussing business buying committees. Jesse says it’s best to appeal to the member
of the buying committee who signs the checks when purchasing your products. Marina says it’s best to
appeal to the user of the product purchased. Who is correct?
A. Both are correct.
B. Only Jesse is correct.
C. Neither is correct.
D. Only Marina is correct.
5. Ron and Ashley are developing media to be used in SEO. Ron says it’s best to use Flash. Ashley says it’s
best to use HTML. Who is correct?
A. Only Ashley is correct.
B. Both are correct.
C. Only Ron is correct.
D. Neither is correct.
6. When working on SEO, you want to get the most out of your links. What’s the best metaphor for how
Google thinks of links?
A. Like doors
B. Like windows
C. Like roads
D. Like tunnels
7. If you want to include paid search advertising to drive traffic to your website, you should look into
which of the following?
A. CRM
B. SEM
C. SERP
D. CRO
8. Online display ads have the biggest influence in which of the following?
A. Intent to purchase
B. Ad awareness
C. Favorability
D. Aided awareness
9. Facebook ads have proven most successful in all of the following situations except
A. video testimonials.
B. contest promotions.
C. visual imagery.
D. event announcements.
10. You’re aware of the differences in B2B marketing as compared to B2C marketing. Which of the
following tools can you use to help you build your brand confidence?
A. CRM
B. Social media
C. Google Analytics
D. SEO
11. In an effort to drive traffic to your website, you think about paid search advertising. On which of the
following are you aiming to have your results appear?
A. CRM
B. SEM
C. SERP
D. CRO
12. You want to gauge how your website is performing in search engines. To analyze how Google rates
website, you check out its
A. WebRank.
B. SiteRate.
C. GoogleRate.
D. PageRank.
13. Santana and Tommy are discussing display advertising. Tommy says display advertising should be
targeted to your customers and prospects. Santana says that display advertising should be targeted to your
company’s website. Who is correct?
A. Neither is correct.
B. Only Santana is correct.
C. Both are correct.
D. Only Tommy is correct.
14. Geri and Elissa are discussing brands. Geri says that brands communicate the value and benefits that a
product or service provides. Elissa says that brands represent what a company is and what a company
does. Who is correct?
A. Only Elissa is correct.
B. Both are correct.
C. Neither is correct.
D. Only Geri is correct.
15. Your team is discussing what type of ads to employ to increase your brand’s favorability. Which of the
following is most effective according to a 2007 eMarketing study?
A. Rich media
B. Static
C. Video
D. Image
16. You set up some time each week to analyze the metrics for your website. When measuring whether
visitors expressed extended interest, you are measuring
A. conversion.
B. bounce rate.
C. exit rate.
D. engagement.
17. Jed and Martha are discussing brand-awareness keywords. Jed says that brand-awareness keywords
are often the first or second search or touch in the path to conversion. Martha says brand-awareness
keywords institute leadership and reflect top-of-funnel thought processes. Who is correct?
A. Only Jed is correct.
B. Neither is correct.
C. Only Martha is correct.
End of exam
D. Both are correct.
18. The power of a brand is essential to a company. Which of the following statements about brand loyalty
is true?
A. Brand loyalty has stayed the same over the last 50 years.
B. Brand loyalty has increased since the tech boom in the late 1990s.
C. Brand loyalty has declined since the tech boom in the late 1990s.
D. Brand loyalty has declined over the last 50 years.
19. Lilly and Aiden are discussing Facebook ads. Aiden says some of the best times to use Facebook in
your advertising is when you’re promoting a contest or event. Lilly says to use Facebook in advertising to
track search results. Who is correct?
A. Only Lilly is correct.
B. Neither is correct.
C. Only Aiden is correct.
D. Both are correct.
20. No matter what strategy you take when you work on your online marketing campaigns, you must
remember the core of any business is
A. personalization.
B. respect.
C. trust.
D. recognition.

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Lab Price = $10.5
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